Ecommerce has undergone a sharp shift
over the past few years to mcommerce with users not diffident to make
payments on their mobile as well. To leverage this advantage though,
you need to optimize your mobile ecommerce website. In this article,
we look what you need to do to make sure you maximise the mobile
potential.
The first thing you notice when you
search anything on the net on your mobile is the look and feel of the
website. But this alone will not ensure visibility. The site needs to
have good content, navigation, check-in and check-out processes and
show robust performance in order to get to the top. In case you
wanted a bullet list of what to do, we have a checklist ready for
you.
1. Keywords - The first thing that
comes to the mind of any consumer when he/she searches for content on
the internet is the keyword. All important keywords need to be
covered during the first phase of writing itself so that it becomes
easy to search related material. Also try and make use of the
keywords with the help of hyperlinks to attract more traffic to your
website.
2. SiteMap – Just as the contents
page of a novel helps the reader easily find the page, so does
site-map with links help a user navigate web pages on a mobile
website the user is looking for.
3. Social Media - Promotion of
websites, blogs, groups, forums, etc. by linking online communities
in social media (Twitter, Facebook, Pinterest, LinkedIn, etc. )
4. Advertisements – This involves
hard-selling your website through advertisements, pay per click ads
and updating relevant content on the website.
5. Email Signatures – Here, the
customer gets in touch with the owner of the website through the
designated signature format used at the end of the emails.
Here, you need to ensure that your
mobile website is appropriate in all respects, i.e. in terms of
images, icons,content, tools and more. All said and done, your web
pages should not crash or hang as it ensures all the good work gets
lost. With a majority of people accessing e-commerce websites through
mobile phones, it is important to ensure proper backup of the website
during server downtimes as well. Lastly, get the best developer in
town to design it for you!
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