Is Your Mobile Application Simple and Quality Enough?

For a mobile app to be successful, its design needs to be simple, interactive and effective. Along with this, it also needs to stand up to the quality the user expects. And who better than Openwave, with its ISO 27001:2013 certification? If it’s mobile, it has to be Openwave!

Have you maximised your Android mobile UI impact?

Your Android mobile application’s use interface is the door to unlock your organization’s growth potential. A good UI is the first step towards ensuring a good user experience. Openwave, with its team of experienced mobile app designers knows what it takes to tailor a responsive mobile app to suit your business.

Worried about budget figures for your mobile app?

Want to build a quality mobile app but put off by the numbers that are shown by people? Well, it’s time to cast your doubts aside as Openwave gives you quality, responsive and user-centric mobile apps that are well-within your budget. Openwave does this with its ISO 27001:2013 certified quality delivery process!

To succeed, your Focus must be on quality!

There are many Open Source tools available today like Pttrns, Unsplash, Ios fonts etc. to develop the best design for your mobile app. But given the fact that everyone uses them, how does yours make a difference? This is where the developer’s quality come into focus. Take a look at Openwave’s portfolio and what our clients have to say about our quality to get an idea!

Ios has evolved, have you?

iOS has come a long way from its start by delving deeper and deeper into newer technologies and making them its own. With Swift and iOS 8, it has set the bar higher and this needs a new development approach too! Have you hired the right development partner to help you do this for you? Openwave, with its result-oriented delivery and ISO 27001:2013 certified quality process, is the right choice for you!  

The Mobile Impact on Ecommerce

                                       

First, it was online shopping. Then it became full-fledged ecommerce. And now, it has gone mobile. If we look back we will find that shopping has evolved rather dramatically over the years. It used to involve newspaper ads, clipping coupons and driving from store to store to compare deals. Now social media and mobile innovations allow shoppers to post photos of their purchases, ask their friends for recommendations, read reviews etc without having to leave the store aisle. We look at how retailers can use mobile to improve consumers’ overall shopping experience.

Social media is increasingly influencing shopping habits with 3 out of 4 customers admitting to having used Facebook to choose a shopping destination or restaurant. A majority of customers also hold online conversations with brands to seek a better experience in the future. So, how do businesses use mobile to provide that extra value to the consumer?

1. Store-specific apps

Retailers with their own apps can follow shoppers to create lists, find relevant coupons and deals, and even load these deals directly onto loyalty cards. Some businesses have taken doesn't even further by allowing users to start shopping on one device and pick it up later from another.

2. Help shoppers find items

Some apps offer in-store location features that can help customers find a specific product without flagging down a salesperson. This is very useful as users like to be guided to the product without third-party intervention.

3. Compare/Contrast

When it comes to making a purchase decision, shoppers are always looking for easier ways to read reviews, check prices and compare multiple products. For example, Best Buy puts QR codes on all of their products to help with this, allowing customers to simply scan the codes for additional product info and compare up to 4 Best Buy products at a time.

4. The checkout needs to be easy!

While in-store mobile payments are still in their infancy, the appeal of speeding up the checkout process is undeniable. Sloppy checkout processes are foremost among the reasons for customer frustration and easing it would go a long way in ensuring satisfaction.

5. Ask them to visit again

Every store wants repeat business and an app is the perfect way to get customers back. Apps can send alerts about new items, notify customers when their prescriptions need to be refilled, or promote limited-time sales.

6. Give them the whole picture

Retailers can use apps to ensure a positive brand experience even after customers leave the store. Offering ‘how-to’ videos and suggestions based on customers’ past purchases would be a good idea. For example, a customer who just bought an iPod might be interested in a speaker.  

The Basics Of Designing A Mobile Website

                                         

Who doesn't want a mobile website? With the pace at which mobile users are continuing to grow, it is only a matter of time before mobile sweeps the entire demography of the earth. And as the sales continue to rise, the costs continue to plummet. With the Wireless application protocol (WAP) introduced long back, customers have no problem accessing the same websites that they access on their desktops on their mobile phones.

But designing for a normal website and designing for a mobile-optimized one are not the same. This brings us to our fundamental question. What are the major differences when it comes to building a mobile website?

First, the mobile internet is not fundamentally different from the web in that the gateway retrieves the pages the user requested for from the web. Later, these pages are converted into a phone readable format.

Now to the differences or limitations in building a mobile website:

1. Normally, we are used to using tables to design a website. This however, is not possible in designing a mobile website as only cascading style sheets can be used to design the layout.

2. Secondly, there is a difference as to the usage of characters as only characters encoded using the UTF-8 standard will be accepted by the browsers of mobile phones.

3. Importantly, only Extended HTML (XHTML) And Extensible Markup language (XML) can be used for hardcoding the design of the pages.

4. Now, each phone has its own specific size and therefore you need to pay attention to the page resolution which doesn't usually exceed 120 pixels.

5. Images play an important role when it comes to designing mobile phones and here comes the major difference. A mobile website would accept only GIF and JPEG image formats.

6. Embedding Flash, images or providing links to videos or PDFs may be a part of normal web design, but are a strict no-no for mobile websites. As a mobile page is written in pure HTML, you cannot do any of the above and instead will have to code it in.

7. Last but not the least, you need a content editor to design the user interface of your mobile website.