Wednesday, 27 May 2015

How To Ensure Your E-commerce Website Is Mobile-Friendly

With mobile becoming the go-to medium for anyone wishing to capitalize on developing markets, it is important to ensure that your website is built for the mobile. This means optimising your mobile ecommerce website as more than 75% of the people purchase through their mobile phones. In this article, we look at the boxes you need to check to make sure you maximise the mobile potential.

The first thing you notice when you search anything on the net on your mobile is the look and feel of the website. But this alone will not ensure visibility. The site needs to have good content, navigation, check-in and check-out processes and show robust performance in order to get to the top.  In case you wanted a bullet list of what to do, we have a checklist ready for you.

 1. Keywords - The first thing that comes to the mind of any consumer when he/she searches for content on the internet is the keyword. All important keywords need to be covered during the first phase of writing itself so that it becomes easy to search related material. Also try and make use of the keywords with the help of hyperlinks to attract more traffic to your website. 

2.  Website SiteMap – Just as the contents page of a novel helps the reader easily find the page, so does site-map with links help a user navigate web pages on a mobile website the user is looking for.

3. Social Media   Promotion of websites, blogs, groups, forums, etc. by linking online communities in social media (Twitter, Facebook,  Pinterest, LinkedIn, etc. )

4.  Email Signatures – Here, the customer gets in touch with the owner of the website through the designated signature format used at the end of the emails. 

5.  Advertisements – This involves hard-selling your website through advertisements, pay per click ads and updating relevant content on the website.

It is extremely important to ensure that your mobile website is appropriate in all respects, i.e. in terms of icons, images, content, tools and so on. All said and done, your web pages should not crash or hang as it ensures all the good work gets lost. With 80% of people accessing e-commerce websites through mobile phones, it is important to ensure proper backup of the website during server downtime. And finally, make sure you have a valid certificate for the same. 

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